Consumer Electronics
Brought in by a partner, Abstra Studios collaborated with Casio to execute a unique winter marketing strategy. The campaign revolved around a quiz game website, where weekly questions encouraged user participation, with top players winning Casio watches. Our role was pivotal in ensuring the campaign's success through technical and design contributions.
Services
Our Impact
116+ players within the first 24 hours
In Essence
The Challenge
A critical issue in the cron system threatened to derail the campaign by preventing the timely release of weekly quiz questions. Without a resolution, the interactive experience would fail, jeopardizing player engagement and brand visibility.
How We Handled It
The Solution
Abstra Studios was tasked with resolving the cron system issue, ensuring the smooth and timely release of quiz questions each week. Additionally, we contributed to the visual design of the quizz pages, enhancing the overall user experience. These efforts enabled a seamless launch, with over 100 players actively participating within the first day, marking the campaign as an early success.
